Apple... Who are you? Part 4 of 4

In 1958, designer Paul Giambarba was hired as a freelancer by polaroid, in order to revitalize and polish up polaroids brand. Giambarbas work over the next 25 years was to become some of the most important work polaroid could ever attain. As polaroids plastic fantastic wonderland invaded supermarket shelves everywhere, no eyes went unhypnotized by these delightful dazzling striped packages.

The original 5 rainbow stripes of polaroid met consumers for the first time already in 1968. Wrapping itself around, not just film packages, but also camera packaging. It was to become nothing less than a one of a kind commercial revelation beyond comparison. A simple concept of razorsharp honest appeal, that within a multifarious 1960´s and 70´s design revolution, still managed to both hug and smash consumer familiarity in its tiresome face (simultaniously).




In 1969 a 6th color/stripe was added to the Polacolor and Colorpack range of polaroid. Like seen here on the Polaroid Colorpack II camera packaging.


The sixth color also made it to the front decor of the Landcamera 1000. (1976/77).


According to Paul Giambarbas own blog (and several other sources), the golden years of Polaroid stretched from the years 1958-1977. It has not been possible for me to discover when Paul left Polaroid and where the Polaroid brand really went from there.

But none the less- As i stated in my part 3 of "Apple: Who are you?"- The Polaroid camera was indeed the ipod of the 60´s and 70´s. A statement that i cant spare reinforcing with the quote from Grafik magazines John Weich in his article on polaroid in 2005- "Like Apple today, Polaroid supplemented its superior product with superior branding. . . .". So i guess this means that polaroid and apple fairly obviously share more than just a simpler side of consumer electronics.

Remembering last weeks post on polaroid and apple packaging. Heres the deal: As Polaroid rode out its final years of "bigger" wave of godliness, late 1970´s (presumably around 1976/77). California based apple computers brought out an rather interesting new logo in about the same time, to be exact- 1976. Aside from rainbows being somewhat popular back then, what possessed a "simular" thinking company like apple to use the exact same amount of stripes, within the exact same colorrange, just a year after (or same year) Polaroid ends its official hotstreak?

Let me show you. Here ive taken the exact colors from the Giambarba polaroid logo, made them run into the first "official" brand Apple logo.


So from all of that trouble, all of that fuzz.... them doing what they do best. What am i getting at? Well, my philosophy is that Apple design appeals to us thru Deja Vu. You might not know its origin from the first moment you cast your eyes on an Apple device, but none the less- they have managed to replicate, parallel and concentrate all the greatest actions in design history and squeezed it in to one little affordable dream. A dream we all partially used to recognize fragments of growing up. A dream that today is the very pinnacle of our very society, not just as consumers but as developed consumers. The dream of being able to afford it, understand (without understanding) and live a nice and neat life (without having to pay too much for it).

And my god, we all succeeded.

Apple... Who are you? Part 3 of 4.

Believe it or not, being minimal, and straight to the point via package designs, is a very rare thing. And being unique.... rewards. Its no secret that apple over the years have won alot of admiration (and awards) for their absolutely minimal and yet stylish packaging. Often apple packaging, especially for ipods, show the item in hiding, by a 1:1 scale around the outside of the packaging. Like seen here with the u2 5th generation Ipod.

Front. Actual product size on the outside of the box.

back and side.

Most significant and greatly typical for apple packaging is also, the actual size of the complete box, compared to the item inside. Especially with apples ipodline, its crucially important to underline the evermore smaller sizes of their devices, so they limit the packaging to being not much bigger than the products itself without too much glorification involved on the outside. What you see is what you get!. A very admirable "marketing strategy", that absolutely (unlike mcdonalds menus) radiates an honest image of the object in question. Isn´t that something even the dumbest consumers appreciate? honesty and trust?. And, yes! i personally agree- Apple makes trustworthy products wrapped in honest "no nonsense" packaging. So, lets conclude that all our mommies were right. Honesty does go along way.

Oddly enough another trustworthy yet fashionable company had a simular concept during the 70´s and 80´s. The Ipod of cameras- Polaroid. Like seen here on the box of a Polaroid lightmixer 630.

Front. Actual product size on the outside of the box.

Back. Same thing.

Side.

Hey wait a minute....... what am i getting at?.

To be honest theres absolutely nothing wrong with being one of the few companies that like and adore polaroid cameras. Everyone loves polaroid cameras. So lets just leave it at that. But have in mind for part 4, that Apples Senior Vice President of Industrial Design- Johnathan Ive was born in 1967. So he was a teenager in the late 70´s into the 80´s. Wouldnt it be plausible that he (and/or his co-workers) had a big crush on polaroid already back then?........................ Well, more about that very soon, so dont miss out of the final chapter of "Apple: Who are you?". The chapter where i will take one last big bite at the apple of ive. (let me give you a hint. "North west" ).


Chapter 4 of "Apple: Who are you?". Coming soon.

Apple... Who are you? Part 2 of 4.

1970´s was the beginning of the consumer electronics ecosystem . The remnants of revolution along a "healthy" appetite for a new decade, left alot of artists ( not just rockmusicians), designers and engineers hungry for more than just the popular shapes and colors of the 1960´s. With the first home video tape recorder coming out mid 60´s, public color TV transmitions hitting Europe in 1967, and personal computers like ataris claiming livingroom space globally from 1973. The foundation was set for alot new creative influences aiming to retrace design inside the home. With mentors like danish furniture designers Verner Panton, Arne Jacobsen and last but not least finish Eero Aarnio setting the pace. Alot of consumer design evolved into more than just a comfortable vision of the future.


Eero Aarnio´s Ball chair, also known as the "Pod chair". The Ball chair was exhibited in 1966 and became a huge commercial hit thru the 70´s. Together with Arne Jacobsens "Egg chair", the ball chair is one of the most popular and desired objects in design history.

Companies like German Telefunken, which in the beginning of the 60´s engineered the standards for European analogue televison PAL* ( *Phase alternating Line), quickly became one of the more popular affordable tv set fabricators, adapting fractions of the very same bold shapes and rich contrasts of Scandinavian furniture design. Even down to the trumpet feet details.


(ads courtesy of Gizmodo) Another significant detail about Telefunken tv´s, which tech site Gizmodo also pointed out two weeks ago, are the black trimmings around the tube on telefunkens Pal series tv´s. These trimmings are not a just a one time design fluke, no...


The very same type of black trimmings, also assisted this classic Brionvega Doney win the Compasso d'Oro (Italian industry design award) aldready in 1962.

"Thee black trimmings"- A fascinating phenomenon which ever since, strangely enough have become a semi-must within the more luxurious television design communities. A simple search on the phrase "design tv" on google images will emphasize my point, by showing not just retro noname italian travel tv´s, telefunken highlights onto newer Jvc 2005/2006 series, but also point out german Loewe (who are quite known for their know how) with their "black trimmings". Like on this late 2006 Xelos series.



What your search on google wont show, is computers (mostly because you searched on tv ofcourse), or computers that look like fashionable tv´s (both of the past and present). Computers like the 2007 Imac creature. A creature that just like all other creatures in its brand family, had its edges shaved off.



Yes, Inspiration (and trendy design) is a constant fleeting moment. In times like the late 60´s and 70´s where global consumerism got its very first technologically enhancements like cheap synthetics (for mass production) and television marketing, designers and companies faught each other greatly with loads of fun games such as: "impersonate this, impersonate that" and "I did this...Oh, me too". Both vast games of great corporate stamina, that obviously reaches far into the predetermined freedoms of the very simular future which is today. A today where quality design, originality and modifications there off, dominates discount outlets of every streetcorner, of every city, in every country. At very affordable prices. So.... Yeah baby, cheap shiny fascinating white plastic, black trimming remnants, retro design and globalization, can co-exist together in eternal harmony. Its just a matter of.....eh.... inspiration?

Part 3 of "Apple: Who are you?" (and 4), coming sooner. Believe me.... You aint seen nothing yet.