Apple... Who are you? Part 3 of 4.

Believe it or not, being minimal, and straight to the point via package designs, is a very rare thing. And being unique.... rewards. Its no secret that apple over the years have won alot of admiration (and awards) for their absolutely minimal and yet stylish packaging. Often apple packaging, especially for ipods, show the item in hiding, by a 1:1 scale around the outside of the packaging. Like seen here with the u2 5th generation Ipod.

Front. Actual product size on the outside of the box.

back and side.

Most significant and greatly typical for apple packaging is also, the actual size of the complete box, compared to the item inside. Especially with apples ipodline, its crucially important to underline the evermore smaller sizes of their devices, so they limit the packaging to being not much bigger than the products itself without too much glorification involved on the outside. What you see is what you get!. A very admirable "marketing strategy", that absolutely (unlike mcdonalds menus) radiates an honest image of the object in question. Isn´t that something even the dumbest consumers appreciate? honesty and trust?. And, yes! i personally agree- Apple makes trustworthy products wrapped in honest "no nonsense" packaging. So, lets conclude that all our mommies were right. Honesty does go along way.

Oddly enough another trustworthy yet fashionable company had a simular concept during the 70´s and 80´s. The Ipod of cameras- Polaroid. Like seen here on the box of a Polaroid lightmixer 630.

Front. Actual product size on the outside of the box.

Back. Same thing.

Side.

Hey wait a minute....... what am i getting at?.

To be honest theres absolutely nothing wrong with being one of the few companies that like and adore polaroid cameras. Everyone loves polaroid cameras. So lets just leave it at that. But have in mind for part 4, that Apples Senior Vice President of Industrial Design- Johnathan Ive was born in 1967. So he was a teenager in the late 70´s into the 80´s. Wouldnt it be plausible that he (and/or his co-workers) had a big crush on polaroid already back then?........................ Well, more about that very soon, so dont miss out of the final chapter of "Apple: Who are you?". The chapter where i will take one last big bite at the apple of ive. (let me give you a hint. "North west" ).


Chapter 4 of "Apple: Who are you?". Coming soon.