Apple... Who are you? Part 1 of 4.

(photo courtesy of jcdecaux)

"Silent Bob here's an electrical genius. He won the science fair in eighth grade by turning his mom's vibrator into a CD player using some chicken wire and shit.The mother fucker's like MacGyver. No, the mother fucker's *better than* MacGyver." (Quote from the movie "Mallrats" by Kevin Smith).

Pretty impressive. So... in that case, what came first?- Silent bob the original thinker, or Silent bob "the guy who got inspired by the right thing, in the right place, at the right time" and then... Cdplayer!. Its a tough one. The movie makes it seem like, that even the most common pothead (as Silent Bob) can modify/engineer cool things, with a little inspiration. Well ofcourse, Kevin Smiths character in the movie Mallrats, is just as fictional as a 20$ Hummer. But the essence of the situation comedy film quote in the beginning of my post, is absolutely relevant when it comes to me attempting de-bunk the grey areas between infinite layers of corporate inspiration, original thinking and re-invention. Again, theres a long walk from a sexual device (such as a vibrator) to a real functioning cdplayer. But having that walk in mind and putting fiction aside. I wonder..... How easy would it be for a reasonably intelligent well travelled designer (or company), to convert a basic, but wellknown shiny "pictureframe" design into an "original" mobile phone design? Well...

First of all lets focus on fx. Milan, Paris, New York, Los Angeles, London, Sydney, Oslo, Chile, Helsinki, Hong Kong, Stockholm, Copenhagen, Malmö... and the many more cities, that Jcdecaux, a world wide outdoor advertizing company are present with their products (and have been for years). To narrow it down, lets lock on to the french town of Plaisir, a city not far from Versaille. Here you will find the Jcdecaux designers who are responsible for the neat worldknown looks of the "Paris 3".



Yes, it is indeed an outdoor display with very smooth looks. A simple square, with nice rounded corners, cool chrome finish... all of it together, almost too classy, for being a passive display. I really wonder how this french design would look if it was to be the size of a hand. "A tiny billboard in your hand" (or pocket). A tiny chrome square, with oh so cute and shiny corners. That would be kinda cool. Hmmmmmm... (thinking).






Part 2 of "Apple: Who are you?" (plus 3 and 4), coming soon.